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For investors deploying $150K–$1M+ into a cash-flowing Amazon brand. You own 100% of the asset. We're your operator-led growth partner — we only earn when you do.
There are essentially three ways to acquire an Amazon brand on your own. Each one breaks at a different point.
Across the thousands of Amazon brands we've reviewed and the 30+ we've operated since 2016, four mistakes account for nearly every brand that crashes after the deal closes.
Most investors stitch together a broker, a CPA, an attorney, and an Amazon agency — and pray the handoffs don't drop the ball. We do all four, end-to-end, under one roof.
This is the same model we use to underwrite every brand we acquire. Adjust EBITDA and acquisition multiple — see purchase price, monthly distribution, and capital recovery in real time.
Every conversation we have with a prospective investor begins by walking through their numbers in this calculator. It's the fastest way to see whether the asset class is even a fit before either of us spends any more time.
Most clients close their first acquisition within 12 weeks of engagement. Here's exactly what happens, week by week, and what's expected of you at each phase.
Onboarding call with your Acquisition Partner. We document your capital position, target hold period, risk tolerance, category preferences, and timeline. Funds escrowed in your name.
We send 3–10 pre-screened opportunities weekly. Each comes with our quality score, financial summary, operator-risk flags, and our recommended underwriting range. You select which to advance.
47-point operator inspection: PPC dependency, supplier concentration, review velocity, branded-search split, ACOS history, return-rate trend, supply chain inspection, financial confirmation with seller's CPA. Final go/no-go memo.
We negotiate price, structure, working capital allocation, and seller transition support. LOI signed; legal counsel engaged for asset purchase agreement.
Escrow release, marketplace account transfer, supplier introductions, FBA shipment continuity, working capital deployment. We're on the phone with you the day of close.
Your dedicated Brand Operations team takes over: PPC, listings, creative, catalog, inventory, financials. Weekly performance reports. Monthly distributions begin once working capital cycle stabilizes — typically the first full month post-close.
A single engagement covers the full acquisition cycle plus 12 months of growth operations — all the channels, all the partnerships, all the levers a real operator pulls to compound a brand's value.
An Amazon agency runs PPC and listings. We do that and launch your brand on Walmart, TikTok Shop, Shopify, and international marketplaces — plus creator partnerships, press, and exit-readiness positioning. Sourced separately from 5+ vendors, this work runs $180K–$280K/year. We bundle it.
| Do it yourself Flippa · Acquire · BizBuySell |
Hire a broker You operate |
Broker + agency Two vendors |
Proper Ecom | |
|---|---|---|---|---|
| Diligence on the deal | ✗P&L PDF + your CPA | ✗Broker memo | ✗Memo + ad-hoc agency review | ✓Operator-level 47-point audit |
| Who runs operations after close | ✗You | ✗You | ✗Two vendors point fingers | ✓One team. End-to-end. |
| Marketplace expansion (Walmart, TikTok, Shopify, international) | ✗Not in scope | ✗Not in scope | ✗Not in scope | ✓Launched in Year 1 |
| Creator + UGC + press relationships | ✗ | ✗ | ✗Add-on at extra cost | ✓In-house creator network |
| Aligned incentive on growth | ✗No partner | ✗Broker paid at close, then gone | ✗Agency paid regardless of outcome | ✓Profit share — we only earn when you do |
| Your time required after close | ✗Full-time forever | ✗Full-time forever | ✗5–10 hrs/wk managing vendors | ✓~30 min/month |
An Amazon agency runs your ads. A growth operator builds the asset's value. There's a category gap between them — and that's where we live.
This is the same deal walkthrough we run on every discovery call. A real Amazon brand we evaluated — names anonymized — showing how operator-level diligence finds the $80K of margin most buyers miss.
Every engagement is led by a senior partner with personal P&L responsibility. You'll know your team by name, by Day 1.
Pulled from real discovery calls in the last 30 days. If yours isn't here, it'll come up on the call — we answer the hard ones first.
A working call to see whether the model fits your capital, timeline, and goals. If we're a fit, you'll leave with three current acquisition mandates we believe match your profile. If we're not, we'll tell you that — and point you to better resources.